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Power Tools 1993 October - Disc 1
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Chapter 6. Leading Customer Services
[Figure Caption: Figure 6.1 HP 9000 Open for Business Framework]
HP Service and Support--The HP Differentiator
One-Minute Sale
Open systems are built, not bought. Selecting the right systems
and software are only part of the solution. HP also has the
expertise to ensure a complete solution with ongoing support,
consulting services, and education and training courses.
There are also excellent quota/commission opportunities. Sales
reps and Channel Partners receive quota/commission credit for
selling:
o System support options
o Mainframe alternative consulting/integration/project services
of $25K or greater
o Customer education services of $25K or greater
System Support Option Program
Hewlett-Packard now offers a one-year warranty for hardware
products. At the same time, the System Support Option program is
designed to supplement the new warranty.
The System Support Option program offers your customers basic
hardware and software support for HP systems, peripherals, and
standalone software applications, during the first year of product
ownership.
System Support Options improve the warranty response time, and
give customers basic software support services.
System Support Options fit your sales process. If you quote and
order HP products, you already know how to sell System Support
Options. Key program features include:
o Quoted and ordered as a product option
o One option gives you recommended hardware and software support
o The price represents the total cost for the first year of
hardware and software support
o System Support Options are available for installation, and
network configuration
System Support Options
Option 0S0 Option 0S1
o License to Use Software o License to Use Software
Updates Updates
o Software Updates* o Software Updates*
o Electronic Access o Electronic Access
o Next-Day On-Site Response o 4-Hour On-Site Response
Option 0S2 Option 0S3
o Telephone Support o Telephone Support
o License to Use Software o License to Use Software
Updates Updates
o Software Updates* o Software Updates
o Electronic Access o Electronic Access
o Next-Day On-Site Response o 4-Hour On-Site Response
* Includes one copy of media and documentation updates for each
copy of media and documentation product ordered.
Option 0S5 Option 0S6
o License to Use Software o Telephone Support
Updates o License to Use Software
Updates
o Software Updates* o Software Updates*
o Electronic Access o Electronic Access
o 24X7 On-Site Response o 24X7 On-Site Response
Option 0S4
Installation and Network Configuration for Customer Installable
Products
Option 0SZ
Network Configuration for HP Installed Products
* Includes one copy of media and documentation updates for each
copy of media and documentation product ordered.
NOTE: Personalized system support is available for purchase
with system support options.
What's New
Premier Account Support
Two new HP Premier Account Support packages (product numbers
H5677A and H5678A) are now available for the Corporate Business
Server 890. These new products were developed in response to
customers who wanted premier maintenance at a lower first year
cost of ownership, with a lower level of operations assistance.
Sales representatives will receive quota credit and commission for
these products when sold upfront with the system.
HP #1 in Datapro UNIX Support Survey
A new U.S. Datapro survey focused on UNIX implementations from
IBM, Sun, DEC, and HP found HP's maintenance/support #1, according
to the 704 users who returned surveys.
The respondents also rated HP-UX #1 in 11-out-of-15 separate
categories including reliability and ease of use. With these
results, it's no wonder HP-UX scored higher than any other UNIX
implementation in overall user satisfaction, and won a spot on the
Datapro Honor Roll (the most prestigious award given by Datapro).
[Figure Caption: Figure 6.2 HP Service and Support: Users Rate
UNIX Implementations]
Mainframe Alternative Professional Services
Mainframe customers are discovering that solutions like the HP
9000 offer attractive benefits, but are uncertain about when and
how to make the move from their familiar environment to a new one.
HP's Mainframe Alternative (MFA) Professional Services provide a
thorough, consistent process to:
o Assess customer migration needs and develop the appropriate
migration strategy and plan, including selection of the right
services, products, and tools from HP and worldwide partners
o Pilot/develop the customer's mainframe alternative solution
o Implement and support the best MFA solution to meet your
customer's needs
o Help customers in retraining their people to ensure a smooth
migration
HP is prepared to act as prime contractor for MFA deals and
provide project management throughout the entire migration
process, or any combination of these services needed to meet your
customer's unique needs. These MFA Services fit within HP's Open
Systems road map.
The value of MFA Services to your customers includes:
o Assistance in identifying the best MFA solution to meet their
individual needs
o Reduced risk associated with migrating to a new environment
o On-time, within-budget, quality implementation
o Worldwide services and support
You can also draw upon PSO expertise in areas such as information
management, multivendor integration, networking and system
performance to help solve customer problems. The PSO has helped
win MFA deals by working closely with sales reps. Historically,
the ratio of hardware products sold to MFA professional services
has been three-to-one and is growing.
For More Information
Contact your local PSO MFA Practice Manager, District Manager, or
MFA Sales Program Manager.
Customer Education Courses
HP offers a wide array of customer education courses, including
the areas of Open Systems, UNIX, OSF, and Networking. The
following highlights a few of the newest courses.
HP OpenView Network Node Manager Fundamentals for Network Managers
(HP B3304S)
A 4-day course for Network Managers who want to know the ins and
outs of using HP OpenView Network Node Manager and HP OpenView
Windows products. Through the course, managers experienced in
UNIX-based system and network administration can improve their
ability to design and troubleshoot networks.
HP OpenView Network Node Manager Fundamentals for Network
Operators (HP B3305S)
A 2-day course designed to help Operators learn the basic features
and troubleshooting capabilities required to monitor networks on a
daily basis.
HP DCE Application Programming (HP H5097S)
A 3-day course designed to equip application programmers with the
knowledge and exposure to Distributed Computing Environment and
DCE services to actually develop distributed applications in OSF's
Distributed Computing Environment.
HP-UX Troubleshooting (HP H5368S)
A 3-day course for experienced HP-UX System Administrators,
Operators, and Managers who want to improve their ability to
identify, qualify, and resolve system problems on their HP 9000
Series HP-UX systems.
For More Information
In the U.S., call 1-800-HP CLASS (1-800-472-5277). Outside the
U.S., contact your nearest HP Customer Education Center.
Selling Against IBM
Overview
Traditionally, both HP and IBM have been perceived as strong
support providers. However, with recent personnel cuts, IBM cannot
continue to offer every customer full service, and industry
watchers are speculating about the impact these changes will have
on the quality of IBM's support.
The following discussion highlights important features and
benefits of HP's support offering, with respect to IBM's support
offering.
Flexible Warranty
During the warranty period, HP provides customers with a base
level of support, consisting of a one-year warranty, with a
response period not to exceed 72 hours. Customers can build upon
this base by purchasing System Support Options to provide the
exact level of hardware and software support required to meet
their needs. Thus, customers only pay for what they need.
All IBM customers receive 24x7 coverage during warranty,
regardless of their needs, and they pay for this coverage in their
list prices. IBM's 24x7 warranty deliverable is at a "best effort"
level of responsiveness. Customers may purchase response time
guarantees, as well as Support Line software support to augment
the IBM warranty.
Committed Response Time
HP makes a commitment to customers to deliver service during a
specific timeframe consisting of either: next day or same day
coverage with 4-hour response during the work week (5 days, 8 am
to 9 pm) or around the clock coverage, with 4 hour response every
day of the week (7 days, 24 hours).
IBM does not have a committed response time. IBM service delivery
is at "best response," which could be interpreted differently
depending upon the customer. This kind of positioning may allow
IBM to be highly responsive to major accounts, and less responsive
to the smaller accounts.
Lower Cost of Ownership
HP's overall cost of ownership is lower then IBM's, again
reinforcing the notion that HP customers only pay for what they
need.
Customer Satisfaction
In the recent U.S. Datapro survey, HP ranks #1 in vendor
maintenance support, reliability, and overall satisfaction. IBM
ranks #2.
A summary of the perceived benefits of HP's support over IBM's
support is as follows:
[Figure Caption: Figure 6.3 Flexibility During Warranty: HP vs
IBM]
For more information on HP support, please contact your local
support office or Support Sales Response Center.
Selling Against Sun
Overview
Support has been an important component of business at HP since
the company was founded. It's been in the plans from the beginning
to offer high quality service to customers, in order to maintain
their satisfaction with HP's products.
HP the Industry Leader
Sun is starting to make the same investment in support that HP
made years ago. Over the years, Sun has not been known for their
capabilities in the support arena and they are obviously trying to
make up for it now, by following HP's lead.
The following discussion highlights important features and
benefits of HP's support offering with respect to Sun's support
offering.
Global Presence
HP has 17,000 service professionals around the world, and over
half of them actually provide support for workstations and
servers. This allows HP to provide customers with consistent
support globally. Third-party support providers can't do this, and
Sun is heavily dependent upon third-party support providers to
service their customers.
Consistent Warranty
HP provides customers with a full year of on-site warranty across
the whole range of systems and servers. Combining warranty with
System Support Options, customers not only receive basic hardware
and software maintenance, they also receive access to HP's
electronic bulletin board (SupportLine), software patches, and
remote diagnostics.
Sun offers two different warranties: a 3-month, on-site warranty
for high-end products, and a one-year, return to factory warranty
for low-end products, such as the SPARCclassic and the
SPARCstation 10s. Customers may purchase SunSpectrum services to
augment both warranties with increased hardware coverage and
software support services.
Pricing Flexibility
When customers purchase multiple systems from HP, they will
receive major site discounts from HP for support beyond the first
year. Sun charges the same price for each system at a site,
whether a customer has 1 system or 100 systems. In many cases,
HP's average price per system is lower than a comparable Sun
system, if there are 2 or more systems at a customer site.
Customer Satisfaction
HP has been consistently ranked above Sun in overall user
satisfaction. In the new U.S. Datapro survey, focused on UNIX
implementations from IBM, Sun, DEC, and HP, HP's maintenance
support was ranked #1, according to 704 users.
A recent quote from Open Systems Today sums up the general
perception of Sun's support: "Sun's support has been a weak point
for the company, faring poorly in surveys on customer support." -
Open Systems Today, April 12, 1993
With the recent introduction of the SunSpectrum services, Sun
touts customer-set priorities as an important element of their
program. Customer-set priorities allow customers to determine
whether a service problem is high or low priority. Industry
watchers agree that customers natural tendency to view every
problem as high priority could potentially increase the number of
"urgent" calls Sun receives, and consequently strain Sun's ability
to manage all of the calls. Under this likely scenario, customer
satisfaction with Sun's support would decrease even more.
A summary of the perceived benefits of HP's support over Sun's
support is as follows:
[Figure Caption: Figure 6.4 Warranty and Support for Products: HP
vs Sun]
For more information on HP support, please contact your local
support office or Support Sales Response Center.
Service and Support Sales Tools
The following documents provide additional information about HP
Service and Support:
Available through LDC
Description Publication Number
Guide to HP Service and Support 5091-6023E
HP System Support Service hardware support 5091-5039E
data sheet
HP System Support Service software license 5091-5040E
data sheet
HP System Support Service software assistance 5091-5041E
data sheet
HP System Support Service hardware support 5091-5042E
with software information data sheet
HP System Support Service hardware, software, 5091-5043E
and network support data sheet
HP System Support Service personalized system 5091-5045E
support data sheet
HP System Support Service system support for 5091-4680E
premier accounts data sheet
HP Premier Account Support Service for 5091-4302E
HP 3000 and HP 9000 Corporate
Business Systems and Servers data sheet
Redefining service for the data center 5091-4303E
environment product brief
HP System Support Options brief 5091-5790E
MFA Customer Brochure 5091-6234E
MFA Sales Guide 5091-6527E
Businesses continue to use HP Professional 5091-1742E
Services for the simplest reasons . . .
The open systems road map 5091-4756E
HP's consulting solutions for Dow-United 5091-1550E
Technologies
Hewlett-Packard in manufacturing--the 5952-3622
solution at MacMillan Bloedel
HP's consulting solutions for Owens-Corning 5091-4678E
HP's consulting solutions for Taco Bell 5091-4470E
Rolland inc. moves ahead with HP's mainframe 5091-5618E
alternative
Curriculum paths for business systems 5954-8634D
UNIX operating system curriculum paths: 5954-8640
HP-UX, Domain, and SCO UNIX
Learn the UNIX system at an incredible pace 5911-4040E
HP Education Catalog 5091-6466EUS
Description Subject Index
HP System Support Service slide set GN13
Moving to a More Open Environment slide set GN15
HP Service and Support Customer slide set SS01
Description Subject Index
MFA Professional Services Customer slide set PSCUSTP
Additional MFA Professional Services Customer BACKUP
slide set